“He kept begging me for like two months like, ‘Man I got this song,’” recalls Bolo. “I tested a hypothesis that I had and it all did well.” “It was all just like a science experiment,” Silentó (born Richard Lamar Hawk) the now 17-year-old artist behind the song. And it all started from a 16-year-old kid in the metro Atlanta area making things up as he went along outside of his chemistry class. The official video has garnered over 400 million views on YouTube and everyone from Hillary Clinton and Alvin and the Chipmunks to cancer patients and father/daughter combinations have been caught on video doing the dance, with many of them raking up astronomical view counts. A YouTube account registered to Lindsay Jones, also posted Taylor’s video as its sole upload and garnered 4.7 million views. was eight months pregnant, she shot a video of her dancing to “Watch Me” with her 6-year-old daughter on Facebook and garnered 13 million views in one weekend. The renditions of “Watch Me” are too many to name, and used car dealerships weren’t the only ones using the song. It’s the perfect song for this pop culture moment. “Watch Me” is a symbol of an age where social media “content” is largely based on repurposing the originality of others, turning it into something new. It’s grown into the biggest dance moment since the “Macarena,” but was birthed from the same circles that brought us closer-to-home movements like milly rocking, jerking, the dougie and the shmoney dance and it’s seriously eclipsed its source material-We Are Toonz’ “Drop Tha NaeNae” and Famous to Most’s “Whip” (amongst others), while ingesting them. But that would overlook the unique space, which “Watch Me” occupies in pop culture. It would be easy to suggest that Silentó’s “Watch Me (Whip/Nae Nae)” is the latest in a line of ironically fun dances like the Cha-Cha Slide, the kind of dances that find themselves at home with bros and soccer moms, playgrounds and dorm rooms, country clubs and cookouts, pre-schoolers and grandmas. It’s intentionally hilarious and knowingly absurd, and it’s garnered the Priority Motorsports the most exposure the company’s ever had, simply by tapping into the latest viral dance craze. Twenty seconds in, Horning suggests that you “pick out your whip, so you can nae nae,” while doing a set of dances that bare only passing resemblances to the moves he’s calling out. The 45-second commercial starts seriously-with Horning boasting about his selection and financing options-before taking a quick step into the silly. posted a video to his company’s Facebook and YouTube accounts. This past October, Jeff Horning, the owner of a used car dealership in Wichita, Kan.
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